What is Your “Hole Card?”

Here is a good question to ask yourself before every sales meeting with a new prospect: “What is my edge or ‘hole card’ going into this meeting?”  Here is what I mean. The prospect is obviously going to… Read More

Giving for a Living

Have you ever received an unexpected Christmas gift and felt awkward that you had not bought the other person a gift in return? Welcome to the world of deep psychology and something the docs call the “reciprocity principle.”… Read More

“Yes!”

Relationship selling does not revolve around a big bang closing strategy but, rather, a series of smaller answers of “yes” over an extended period of time. There is some powerful psychology that supports this dynamic. Consider the following… Read More

Firing a Client From Hell!

I know, it sounds like an oxymoron, but there usually comes a time in every salesperson’s career when the best move, both emotionally and often financially, is to fire a client. Obviously this is a last resort after… Read More

When Selling Becomes Obnoxious

Since I sell for a living, I like to look for the best in sales situations and generally cut salespeople a lot of slack when they are presenting to me. However, every once in a while I run… Read More