Hot Topic: Kid's Education.  An Opportunity For Us To Relate Clients/Parents

Article Date: July 31, 2006

There was a time not so long ago that parents packed their kids up, sent them off to school, and were pretty confident that they would come back with a quality education.

Not today.  School boards all over the country are conducting intense and emotional meetings on the state of the education system, how to compete globally, how best to teach our kids.

Hot topics like this can present an opportunity for us to relate to our clients personally. One salesperson I know, for example, circulates a monthly e-mail with tips and articles on education.  She is careful to stay politically neutral... she just passes along the information/data.

Whether it is education or another hop topic, we should all take the opportunity to become known for something beyond our core business.  It separates us from the pack and makes us a more value-added resource and interesting person to our clients.

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