Voice Mail... An Underutilized Sales Tool.

Article Date: August 7, 2006

I like writing letters and proposals to prospects, but I sometimes do not receive a response.  My next move... voice mail.  Here's why.

Voice mail is a far more intimate follow-up technique than e-mail, but not as pressurized an as actual call.  At this point, I'm not moving in for closure yet...  I just want the prospect to pull my proposal out of his reading stack and keep the correspondence alive.

I like to leave a voice mail after hours.  I generally script it first so it's concise and to the point.  And my last words... "Thank you John." (Personal, warm, appreciative!)

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