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Win/Win Charitable WorkArticle Date: August 7, 2006 If you are selling a consumer-type good or service with some decent margins, try this: Pick out a local charity (or two or three) and tell them that if they co-promote your stuff to their constituency, you will donate X% of the proceeds to the charity. It's a win-win that is often appealing to nonprofits. And as an extra tip... be sure your contribution is communicated at the board level where the big hitters (buyers) circulate! |
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