Starbucks' Secret Weapon And What It Can Teach Us About Selling

Article Date: August 14, 2006

Starbucks makes pretty darned good coffee, but so do half a dozen other, less expensive competitors.  So why has Starbucks run away with the market?  Because it's not about the "coffee."  It's about the "experience."

That's right... the marketing geniuses at Starbucks figured out early on that coffee is a commodity.  So they wrapped the basic product in a new and unique promotional package including friendly, knowledgeable servers, a cool atmosphere and access to the Internet.  Voila... the Starbucks msytique.

This week, think about what "experience" you create for your clients/customers during your sales calls, presentations and service delivery.  The "experience" can be your secret ace-in-the-hole when it comes to distingushing yourself from your competitors... the goal being to elevate the customer's mood.

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