Oprah's Secret Weapon:  Use It This Week to Supercharge Your Presentations!

Article Date: May 22, 2006

Oprah Winfrey is the most popular woman on the planet.  Why do people relate to her so much--that they have made her a billionaire and one of the most powerful people in America?

There is no question that Oprah is a communications genius, with incredible God-given talent.  But she is also the master of a technique we can all use to rev-up our sales presentations . . . audience interaction.

Great teachers have long known that students absorb far more by "doing" than by simply "listening."  Furthermore, when the audience "gets involved," they begin to take ownership of the process and are 10 times more likely to emotionally "buy in" than if they are not invited to participate.

Oprah knows this, and for years has walked into the audience or asked audience members to weigh in on the topic at hand.  Since the audience understands that they, too, are an integral part of the show, they stay alert and "pumped," and emotions run high throughout the proceedings.

Try to find ways to involve your prospects/buyers on your sales presentations.  Draw them into some "what if" scenarios.  Ask "best of all worlds" questions to trigger their imaginations.  Keep them on their toes and give them some ownership in the process.  "Ten times" is a powerful incentive to learn from the Queen of Television!

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