The Most Powerful C-Level Selling Technique in the World

Article Date: May 22, 2006

Selling to a business owner or CEO?  Here is how you work your way into "the club":

Comb your rolodex and find a prospective client for your prospect.  Be sure it's a real prospect and check off with your contact first.

Then, at an opportune time in the meeting, declare . . .

"Oh by the way, I mentioned to one of my clients/friends, Jack Walsh over at Bolex, that we're meeting today… and he would very much like to meet you, perhaps over breakfast."

You have just elevated yourself from "salesperson" to "player"--and if you can deliver the business, the "quid pro quo" will usually be swift and satisfying . . . new business . . . for you!

Read more about selling to the big dogs in the library at our Rainmakers Club.

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