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17
Nov

Thanksgiving Sales Tip

Here is a simple but profound sales tip this week. Thanksgiving is a great time to personally reach out and thank your clients. Here is an example of a note to send around: Read more »

10
Nov

A Sales Lesson from Political Campaigns

The political season is always a great time for us as marketers and salespeople to see how the various teams try to “sell” their candidates and how the candidates try to sell themselves. We see all sorts of approaches, some of them laughingly transparent, but it is a great learning opportunity nevertheless. It is still early in the election cycle, but we can already learn one lesson about communicating in the process of developing relationships. And that is . . . we must be consistent and authentic. Read more »

3
Nov

Are We Raising Peoples’ Spirits? A Powerful Lesson in Communications and Emotional Leadership

For some reason several new books have recently been published about the man many historians consider to be one of the most charismatic people of all time, Franklin D. Roosevelt (FDR). Of course his strategy and politics are open to healthy debate, but hardly anyone disagrees that his personality and will were extraordinary. Even Winston Churchill described FDR as “the greatest man I ever met.”
 

So what does this have to do with the art and science of selling through relationships? Let’s focus for a minute on one attribute that does indeed apply to our ongoing theme . . . his ability to lift others’ spirits. Read more »