Linguistics is a science that does not get as much notice as it should. There is a lot of research that tells us that words shape our thinking both internally and externally, and that a vocabulary loaded with energy, confidence and optimism can have a profound, positive impact on both the person saying the words and the people who hear them. Read more
Here is a tip for writing proposals from crime novelist Elmore Leonard. When asked the secret to the pace and intensity of his novels, Leonard said . . . “I take out the parts I know my readers will skip.”
Given the wordiness and overkill of most sales proposals, that is very good advice.
We should keep our proposals taut, sharp and to the point. We should move all “bulk” to the exhibit section or remove it altogether. Read more
Last night, I happened upon a Mr. Shmooze bartender. Actually, it was a Ms. Shmooze bartender. Here is what we can learn from her.
You have probably read somewhere along the way that when people meet Bill Clinton at a party or along a rope line, they often say, “He made me feel like I was the only person in the room.” Well, this lady (whose name was Lisa) had the same impact.
So I decided to see if I could figure out why, and here is what I found. Read more