I read an interesting article on Jerry Seinfeld who is obviously famous as an entertainer, but is also incredibly successful as a businessman with multiple ventures and a net worth of over $900 Million.
One of the things that caught my eye that we can relate to as salespeople is that when asked about the success of his hit TV show Seinfeld, he replied, Read more
My column goes out to a lot of people so let’s take a moment this week just to remind each other to contribute something to the double hurricane hits we took over the past month.
If everybody who reads this column does even a little something in his/her own way, it will be very meaningful.
Why does someone select a certain TV show, for example, over dozens of other alternatives?
The knee jerk answer is that he/she “likes” the show. But why? Why does someone “like” the Tonight Show, or Game of Thrones or an NFL game?
The simple but deeper answer is that when a person watches a show she likes, it makes her “feel” good. And as human beings, when we find something, or SOMEONE, that makes us feel good, we tend to seek out that experience again . . . and again. Read more