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27
Feb

Everybody’s Favorite Word

Here is a quickie for you this week.

During a discussion or a sales pitch, if you want someone to really focus on something you are about to say, drop his or her name in front of the sentence. Thus: Read more »

14
Feb

Joy is Contagious

Billions of people gather around their TV sets and computers every four years to watch the Olympics.
 
Why? Because it is so much darn fun.
 
It is almost impossible not to get caught up in the intense competition and the intensity of the action, particularly in the events where the athlete is only a blade’s edge from wiping out after years of preparation. It is living in the moment at its highest levels.
 
But there is another emotion that is generated in the Olympic experience . . . joy . . . pure joy!  Read more »

6
Feb

What the Super Bowl Commercials Can Teach Us as Salespeople

Great (Super Bowl) game last night  . . . it’s always fun to get into the big show.  And as a salesperson, I always love to watch the commercials. 
 
So here is a question for you:  With all the millions of dollars spent on Super Bowl ads, how come so many of them were . . . let’s just come out and say it . . .  lame? 
 
There were all sorts of commercials that did not really promote the product well or were just plain weird. Given the huge investments and the top talent working on these, how could that possibly happen? Read more »