I just read an autobiography about George Bush Sr.
Evidently, very early in his career he got into the habit of sending handwritten notes to people he met just to say he enjoyed making their acquaintance, and of course thank you notes.
Over the years, he sent thousands of them, and of course now people who saved them have a wonderful keepsake, but the real point is that everybody loved receiving them. Read more
Not so long ago, the NCAA basketball tournament was important to basketball fans, but not the huge deal it is today.
Something happened that took the tournament into the mainstream which is a great lesson for us salespeople.
The tournament became “interactive.” That’s right, instead of being a one way experience where we sat back and watched the teams play, the brackets contests emerged; and everybody in the office got involved in picking teams, filling out the brackets and watching the tournament build momentum and excitement. It has practically become an annual ritual like the Super Bowl. Read more