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22
May

Lessons From the Big Guys/Gals

You know those incessant emails you get from retailers you may have purchased something from online? Maybe you bought a shirt and then week after week after week you are bombarded with promotions and sales information.
 
They can be pretty darn obnoxious . . . and yet . . . like it or not, they work! 
 
You see, the big marketing machines are playing a big numbers game. They know EXACTLY what percentage of those ads ultimately convert to sales, and the cost of bombarding us with those ads is justified by the return on those investments. Read more »

8
May

The World’s Best

People often ask me to talk about the best salespeople I have ever met. I like to tell them the following story.
 
A couple years ago, I was relaxing on a Saturday morning, reading the paper and enjoying a warm cup of coffee. Suddenly, the energy in the room changed when my daughter, Katherine, burst into the room with an ad she had pulled off the Internet.
 
“Dad! It’s here!”
 
“Huh? What’s here?”
Read more »