Here is the question of the day: “What do you think is the #1 reason customers change service providers?”
All together now, 1 . . . 2 . . . 3 . . . PRICE!
I am not trying to dismiss the price issue with all the salespeople out there who get beat up every day over price. There is no denying price is huge and some buyers, particularly professional procurement officers, use price as the main driver of their decisions. But that is not the #1 answer, particularly among buyers who are purchasing services to go along with the products. Read More