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Raise the Mood . . . Make the Sale

“Raise the Mood . . . Make the Sale.”  This sales truism has been around for a long time, but all the research we have seen still supports it with vigor. Here’s why. The buying decision is an… Read More

 Posted on April 30, 2013 by

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“Great Question . . . Thanks for Asking!”

Here is how many salespeople might answer an “apparently” straightforward question. (Buyer): “What about emergency response? When all hell breaks loose, I need to reach someone immediately!” (Salesperson): “We have a 24/7 hour hotline to handle emergencies. You… Read More

 Posted on April 23, 2013 by

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A Friendly Thought From Mr. Shmooze

So you are in the market for a printer at work. You arrange to have a few salespeople come in and talk about their products. You find out there are any number of good printers out there, all… Read More

 Posted on April 17, 2013 by

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People Love to See Pictures of Kids . . . THEIR Kids!

Have your kids ever participated in an event at school . . . you know, a holiday play or sports event . . . and pictures are passed along later? Be honest  . . . do you really… Read More

 Posted on April 9, 2013 by

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Mr. Shmooze on the Roof!

I always love to run into real time Mr. Shmooze stories I can share with our readers. Here is one from over the weekend. I was having a beer with a friend who had some roofing issues and… Read More

 Posted on April 2, 2013 by

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