I am truly optimistic that 2021 is going to unleash a lot of pent-up demand, particularly in the last two quarters.
That said, so much is changing relative to selling with more remote meetings, less travel and less personal contact. On the other hand, I continue to believe successful selling will still come down to a combination of the quality of the market/service and the appeal of the salesperson who represents it.
So, as we move through 2021, we will continue to talk about selling through relationships as a key element of high-performance sales, but certainly with an eye on the changing landscape.
To that end, I want to direct you to a new resource that includes many of my selling and sales management tips: Sales Psyched!
I am emphasizing “psych” because I am collaborating with Dr. Chris Croner, one of the top sales psychologists in the world, in producing and delivering SHORT, hard-hitting videos as well as a podcast. He is taking my best tips and wrapping them in the psychology that makes them so effective . . . a powerful one-two punch! New episodes are released on Monday mornings.
I have to say that in all my years in the selling space, this is the most powerful thing I have ever done.
Sales Psyched! is a sales enhancement program that discusses sales psychology techniques and strategies designed to boost sales performance. Dr. Croner presents ideas from all angles including selling tactics that leverage psychology, to sales hiring, training and sales management.
You can consume Sales Psyched in two ways:
Check out the latest episodes and subscribe for free for weekly updates. I hope you enjoy!