The Importance of Collaborative Teamwork

sales meeting using video conferencing

While we are all more isolated than we would like to be these days, we need to keep jumping on the phone or video conferencing to solve problems and generate creativity with our colleagues. Here’s why.

In our workshops we always open up with a parlor game called Boggle. Boggle features a square jumble of letters we put up for everyone to see. Each person individually has five minutes to write down as many words that can be formed by connecting the letters in various ways . . . up, down, sideways, diagonal etc.

After five minutes we go around the room. The first person reads all the words that popped out to her – say ten – everybody crosses those words off their lists. Then, we go to the next person and ask if he can add any more – usually another seven to ten. Then, the third person adds another five or six and so on.

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Relationship Selling is Key, Even During a Crisis

There is a mirror image, a flipside if you will, to the challenges the current economy brings to you as salespeople.

That is, it is the best time in years to take customers away from your competitors and here is why.

businessmen sitting in front of a computer
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Stress = Opportunity

Coronavirus! Stock market dive! The world is ending!

girl sitting at laptop working on business objectives

Not really, but as the stress levels go up people do begin to behave differently, and that can be good news for salespeople.

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No Pain No Gain

There is a ton of research that shows that people fear pain more than they enjoy reward. Put another way, they will work harder to avoid potential loss than they will to achieve potential gain.

Fear over reward sign

So how can we use this information to improve our performance as salespeople?

A couple of things come to mind.

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Waste Time . . . Watch Your Hopes and Dreams Disappear!

I do a lot of individual sales coaching. Every client is different and has different goals and needs, but the number one challenge I run into almost every time is time management.

businessman sitting in front of computer writing in a notebook

A salesperson starts out the week with a plan, but it quickly deteriorates into a mish mash of new business development, old business follow ups, administration, and . . . let’s be honest . . . screwing around with all sorts of distractions that come up.

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Handling Procrastinators

Let’s take a few minutes to talk about one of our “favorite” prospects as salespeople: The Procrastinator.

You know who I mean. The prospect who never says no but never says yes, chewing up huge chunks of time in the process.

person holding a pen, waiting to take action
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My All Time Favorite Tip

People often ask me, of all the different tips and advice I have written and spoken about over the years, do I have a favorite that stands out above all the others? 

Of course, communication and selling through relationships are complex topics and a lot of things need to come together for success therein, but I do have an answer that, if we do this over and over through the course of our selling and personal lifetimes, will generate an astonishing bank account of goodwill and benefits.

smiling business professionals having a positive encounter.

Each time you encounter someone, when you finish the encounter, step back and ask yourself the following question:

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Happy Holidays & Happy Selling

We are going to take the rest of December to refresh. But first, we’d like to take the opportunity to thank each of you for your support of our mission . . . providing insight and information to the most dynamic and interesting set of people in the business world . . . salespeople.

I make this next statement with complete conviction and sincerity.

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‘Tis the Season

The holiday season is a great time to experience just about every level of sales quality when we hit the malls. Obviously we are not going to expect the same level of training resources for most retail and seasonal salespeople that we would in the business to business environment, but it is still worthwhile to pay attention to preparation and, most of all, attitudes.

In making the rounds over the weekend, I loved dealing with the young kids who are working for a few weeks through the season. These are the kids that need the money and I had watched them earlier in the year filling out applications and heading into managers’ offices for interviews.

Nothing against the richer kids, but how much stronger are these people going to be when it comes time to go after a full-time job?

Anyway, for the most part, these seasonal employees came ready to play. They approached me immediately, almost always knew where to find what I was looking for, and usually had a decent grasp of the products they were representing.

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It’s a Numbers Game

Research shows that numbers have 10X more impact than words in the context of a sales conversation.

That is obviously a huge incentive for you to convert as many benefits of your products and services as you can into numbers you can communicate at key moments.

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Black Friday and What it Can Teach Us as Salespeople

It was not that long ago when Thanksgiving weekend was all about family, turkey and football and the concept of Black Friday – the manic shopping day after Thanksgiving – did not even exist. Oh sure, people might head over to the mall and start doing some Christmas shopping, but it was a far cry from the institution and media phenomenon that exists today.

So, how were the retailers able to drum up this feeding frenzy?

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It’s a Blast

billboard-broadway-busy-1118341.jpg
 
In their book (which is great by the way), “The 22 Immutable Laws of Marketing,” authors Al Ries and Jack Trout make a great point when they state:
 

“You have to BLAST your way into someone else’s mind!”

 
Think about that for a moment. Buyers are bombarded with marketing and sales from all sides. Almost all of it is mediocre or average in terms of making a real impression or turning their heads. The amount of noise and clutter is astronomical these days.
 
So, how can you break through all that and “blast your way into someone else’s mind?” Read More