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Posts from the ‘Sales Best Practices’ Category

23
Apr

People are Born with Charisma Right? Wrong!

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We all know charisma when we see it. The energy. The magnetism. The star quality.
 
It seems so natural that our intuition might tell us that charismatic people are simply born that way, but psychologists tell us that this is absolutely not the case.
 
Charisma is primarily a learned characteristic. Read more »

17
Apr

Iron Will to Win!

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Every once in a while, something special happens on the sports scene that really captures our imaginations and lights up our emotions. 
 
For many of us, we experienced one such moment this weekend when Tiger Woods won the Masters.

 
First of all, for anyone who has experienced nerve pain in the back and legs, you know that it can paralyze you and completely ruin your life. 
 
Tiger could not get out of bed without help in the morning, and he pretty much had to lay on a couch all day and not move as he experienced the worst of his back issues.  After several surgeries and relapses, he finally found a doctor who was able to fuse vertebrae and remove the pain, but that was just the beginning of his comeback.
Read more »

9
Apr

Managing the Power in a Buyer/Seller Relationship

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We are involved in many relationships in our lives . . . spouses, co-workers, friends. And within the scope of these relationships, the power ebbs and flows depending upon the dynamics therein.
 
But there is one relationship in which the person with the power is naturally defined. That is, the buyer/seller relationship.
 
In this case, and we all get to take this position from time to time, the buyer is naturally, or at least should be, in the more powerful position. Read more »

26
Mar

Sharing Responsibility with Your Buyers

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Has this ever happened to you? 
 
You close a great sale, only to get bogged down in delivering your product and service to finish the deal by issues on the buyer’s side . . . ultimately making you look bad in the process.
 
Here is how to avoid that scenario. Read more »

19
Mar

Art Meets Science

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The underlying, core foundation of Mr. Shmooze is that the ability of one person to make another person feel better is at the center of all successful communications.
 
From Ronald Reagan, Oprah, Tom Hanks to the world’s greatest salespeople in any profession, making the person you are talking to feel better is fundamental.
 
Remember, we are not advocating substituting intellectual competency with the art of elevating feelings, but the point we always make is that great salespeople are masters at both the intellectual and the emotional sides of the selling equation. Read more »

12
Mar

Sales Training: The Balancing Act Between Art and Science

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Since part of my business requires buying as well as selling, it’s great fun for me to sit in on sales presentations and absorb them both as a buyer and as someone who advises people about selling.

 
Last week, I caught someone using a familiar selling technique from a well-known sales training company. 
 
That was OK, but here is the issue . . . they were following the program like robots . . . 123, 123, 123 . . . neglecting to embed it into a more natural discourse.
 
And, when I decided to have some fun and throw them off the delivery channel, they became confused and rattled.
 
Here is my point. Read more »

26
Feb

Do Customers Lust After Your Product?

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We have talked a lot about the fact that buying is an emotional decision.
 
While people will analyze the intellectual exchange of ideas with one side of their brain, they ultimately turn to the emotional side to pull the trigger.
 
That is why it is not enough for our customers to merely want our product . . . they need to desire it . . . to literally lust for it.
 
So, how on earth do we create that kind of emotion in a B2B environment? Read more »

19
Feb

Don’t Let the Honeymoon End . . . Ever

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There is a natural pattern that often occurs after a sale. Everyone is euphoric at the close, there is often a lot of communication for 30 days or so setting things up, then . . . silence.
 
Now, while there is no way to maintain the peak level of intensity that went into the final days of the transaction, buyers usually suffer a bit of a letdown or “buyer’s remorse” when the relationship downshifts a bit.
 
This can be a vulnerable time when they may tend to tell others that “the salesperson was my best friend until he closed the deal.” Read more »

5
Feb

Striking While the Iron is Hot

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January, February and even March are great selling months. Everybody is charging out of the gate with new goals and new budgets, gyms are full and people are fired up.
 
As salespeople, we need to be sure we ride the wave of that new momentum while it lasts.
 
One thing I like to do in January and February is review my past client list, that is, people I may not have spoken to for a while, and re-initiate contact.
 
Often we have disconnected due to things like budget cuts or spending freezes which may now be out of the way, at least temporarily. Read more »

18
Dec

Just Blink and Your Customer is Gone

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We have four “neighborhood” restaurants nearby that historically have had good food and are convenient to get to.
 
So it is interesting that we have now had three bad meals in a row at three of them accompanied by a drop in service and even some cleanliness. Not coincidentally, the crowds are thinning so they are in a classic death spiral.  
 
Needless to say they are off our list, and usually when you see this kind of drop off in quality, you see the restaurant close soon thereafter, so we will see. 
 
Meanwhile the fourth restaurant is maintaining its quality of food and service and is more robust than ever.
 
We have all experienced this and it is a good lesson relative to our own businesses. Read more »