Frustration = Customer Attrition
I just went through one of those “root canal” customer service experiences in which the phone prompts led to endless rabbit holes.
I understand that some of the larger companies out there do this on purpose to induce people to go online to handle issues. Whatever . . . I guess they have figured out the risk/reward of doing so with their cost consultants.
But for the rest of us, who run small- to medium-sized businesses, franchises or regional offices, I HIGHLY recommend that any time we use prompts to direct incoming CRM calls, that our customers can immediately press “0” and access a real person, not another prompt.
No automated system in the world can provide the level of customer comfort, empathy and problem-solving as a well-informed human being.
Every customer should be treated like he/she is the most important person in the world . . . every time.
So far they have not created a robot that can do that.