As we move into 2018 full of energy, optimism, spit and vinegar, I want to ask you to ask yourself the following question.
“Who are my five most important, current clients and what am I going to do for them, RIGHT NOW, to add value to their business and remind them that I love them?”
The reason I am bringing this up in the first post of the year is because we naturally associate the beginning of a new year with new business development, which is great, while taking existing business for granted.
Be careful, because your existing business is somebody else’s new business, and right now, while you are reading this email, I guarantee you that someone is calling your client in the January rush of enthusiasm.
So remember to contact your best customers in January to protect them from the New Year’s onslaught of fired up competitors.