Skip to content

December 2, 2019

It’s a Numbers Game

by mrshmooze

Research shows that numbers have 10X more impact than words in the context of a sales conversation.

That is obviously a huge incentive for you to convert as many benefits of your products and services as you can into numbers you can communicate at key moments.

For example, if you are selling real estate, you could say:

“Houses in this school district appreciate faster than they do in surrounding communities. Your house will be worth much more when you go to sell it.”

But you should say:

“Houses in this school district have historically appreciated 3% faster per year than in surrounding communities. That is a $100,000 advantage over 10 years.”

Not only do numbers capture attention, they are more memorable than words and will stick with the buyer when they are thinking about you and your conversation later.

So, it is a good idea to occasionally run through your value proposition/sales pitch and, wherever natural, replace words with numbers.

Read more from Sales Best Practices

Share a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: