A lot of salespeople I talk to do not actively ask for referrals. That is a huge, missed opportunity at several levels.
First, a referral is by far the most powerful marketing tool in our toolkit. A referral jumps past the initial marketing steps and gets right to direct connection with the prospect.
Second, a referral is easily the most cost efficient marketing technique. It costs nothing to ask for a referral and therefore the potential ROI is infinite.
Here is the best part. People love to give referrals when they experience a great product or service. They are proud that they were smart enough to find it and eager to share their success with others.
So it often comes down to just asking.
Remember, if you are a great service provider, you have earned the opportunity to ask for, and receive a referral. Don’t be shy about asking for one!