We are going to take the rest of December to refresh. But first, we’d like to take the opportunity to thank each of you for your support of our mission . . . providing insight and information to the most dynamic and interesting set of people in the business world . . . salespeople.
I make this next statement with complete conviction and sincerity.
The holiday season is a great time to experience just about every level of sales quality when we hit the malls. Obviously we are not going to expect the same level of training resources for most retail and seasonal salespeople that we would in the business to business environment, but it is still worthwhile to pay attention to preparation and, most of all, attitudes.
In making the rounds over the weekend, I loved dealing with the young kids who are working for a few weeks through the season. These are the kids that need the money and I had watched them earlier in the year filling out applications and heading into managers’ offices for interviews.
Nothing against the richer kids, but how much stronger are these people going to be when it comes time to go after a full-time job?
Anyway, for the most part, these seasonal employees came ready to play. They approached me immediately, almost always knew where to find what I was looking for, and usually had a decent grasp of the products they were representing.
It was not that long ago when Thanksgiving weekend was all
about family, turkey and football and the concept of Black Friday – the manic
shopping day after Thanksgiving – did not even exist. Oh sure, people might
head over to the mall and start doing some Christmas shopping, but it was a far
cry from the institution and media phenomenon that exists today.
So, how were the retailers able to drum up this feeding
“You have to BLAST your way into someone else’s mind!”
Think about that for a moment. Buyers are bombarded with marketing and sales from all sides. Almost all of it is mediocre or average in terms of making a real impression or turning their heads. The amount of noise and clutter is astronomical these days.